The Rise of TheStreet.com

A company that many of our editors have been keeping track of over the past several weeks for its stock price as much for it’s borrowing of our Oxford Club’s Chairman’s Circle ideas is TheStreet.com (Nasdaq: TSCM).

And its recent price movements have been drawing a lot of interest from technical traders and fundamentalists as well. If you’re unfamiliar with TheStreet you’re probably familiar, if not aware of it’s outspoken leader Jim Cramer.

While many have questioned his entertainment factor against the value he’s added picking stocks for viewers, his real impact on TheStreet’s bottom line is immense. His face is a majority of the brand. The concern for investors would be for something to happen to him.

TheStreet publishes almost 100 new articles a day and uses the traffic to fuel its premium services and gain “eyeball” traffic that they can sell text and picture ads around.

Because we know how profitable a business segment and industry TheStreet is located in; (privately owned Investment U is as well) and without other publicly traded competitors to really give you an idea on the business model these companies use, we believe few understand the real value of this company and how under-priced this stock is.

Symbols mentioned in this article: TSCM

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(TSCM) The Rise of TheStreet.com
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